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AFRICA: The eWTP platform of the Chinese group Alibaba will grow in Africa

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The global e-commerce platform (eWTP) launched by founder Jack Ma of the Chinese group Alibaba launched in 2016 in China and then in Africa with the first hub in Rwanda created in 2018 and the second in Ethiopia in 2019, said Vera Songwe, UN Under-Secretary-General and Executive Secretary of the Economic Commission for Africa (ECA). By Newsalome

‘Covid-19 is a major threat to world trade. That is why I am very pleased to be part of this initiative on the Global Commerce Electronic Platform (eWTP) with the Alibaba Group», has it declared during a livestream coordinated by Alibaba Business Group to position global brands on a small scale on eWTP.

She said the Commission is taking steps to get many more small African brands with separate products to access the platform and make sales during and after the current health crisis.

Rwanda is already exchanging its pepper and coffee. We hope that with eWTP we can include more goods from the continent, including coffee from Ethiopia, shea butter from Mali, white pepper from Cameroon, vanilla from the Comoros and saffron from Madagascar, among others, on the platform,’ she said. The peanuts from Senegal are also on the table.

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Source: Newsalome