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SENEGAL – Victorine Sarr, founder of Lyvv Cosmetics

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Victorine Sarr is a marketing professional with 8 years of corporate experience with multinationals like Apple and Loreal. In 2015 she was selected by President Barack Obama in his Mandela Washington Fellowship flagship program of the Yali (Young African Leadership Initiative which he initiated himself. She was appointed President of the Regional Office of all Fellows of Central and West Africa for one year. Thanks to my passion for sharing and training young people, she has been mentoring TEEP entrepreneurs since 2016, a program founded by Nigerian billionaire Tony Elumelu.

She is an Afropolitan, Senegalese with an international background, and founder of Lyvv Cosmetics in 2015, a line of reds and lip inks made in Africa and Bio. She is originally from Senegal and currently lives in Accra, Ghana. Born in Dakar where she studied until her Bachelor in Management at the African Institute of Management. She made the decision to continue her graduate studies in France just and stayed there for 6 years. After obtaining her Master in Business School at ISG Paris, she was recruited by Apple and after nearly 4 years she went to L’Oréal where she did 3 years.

In late 2015, she quit her job at L’Oréal to start Lyvv Cosmetics. So, after the market studies she had to do to ensure with figures and supporting data that the market was real and viable, It had to look for suppliers to manufacture its products and tests had to be done to be sure of the quality of the products they wanted to put on the market.

In October 2015, its prototypes were ready and their first recruitment was now required. In order to build a credible reputation in a rather saturated market, she took a public relations professional and recruited professionals.

January 2016 marked the beginning of their operations with as their first customer, a beauty chain in South Africa who wanted to rely on it.

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Today Lyvv is available in 6 countries: Senegal, Ghana, Ivory Coast, USA, Canada, France with worldwide delivery.

Victorine Sarr
Victorine Sarr
Victorine Sarr
Victorine Sarr
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BUSINESS

TOGO – The manganese mine of Nayega enters into operational phase

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The presidency of Togo has announced that the project to exploit the manganese mine of Nayega, located in the Savanes region in the north of the country, is entering its operational phase. According to a statement issued on June 10, 2025, production is scheduled to start at the end of June 2025, with an initial volume of 4,000 tons per month, which should gradually double to reach 8,000 tons per month.

Keras Resources is the technical partner retained by the Togolese government to carry out this project. A statement from Keras, relayed by the presidency, details that the company signed a cooperation agreement in 2023 with the Togolese state, owner of the mine through the Togolese Manganese Company (STM). Under the terms of this agreement, Keras will receive a remuneration of 1.5% of the mine’s gross revenue for three years for its advisory services, as well as 6% for brokering services.

The reserves of the Nayega mine are estimated at 8.5 million tonnes, which would allow exploitation over a period of 11 years. The authorities of Lomé welcome the expected contribution of the mine to the national budget, a benefit that should be strengthened by the rigorous management of the generated revenues, as indicated by our colleagues from Agence Afrique.

With a growing global demand for manganese, particularly in steel alloys and renewable energy technologies, Togo is seeking to assert itself as an essential supplier of this strategic ore. This positioning could play a catalytic role for the national economy, always according to information from the Africa Agency.

Source: senego / Photo credit: Republicoftogo.com

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BUSINESS

GABON – The end of frozen chicken imports in 2027

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The Gabonese government decided on Friday to ban the import of broilers in order to promote national poultry production and ensure food security, according to the final communiqué of the council of ministers chaired by the head of state, Brice Clotaire Oligui Nguema.

The ban will be effective from 1 January 2027, thus leaving a period of 18 months (1 year and 6 months) for actors in the sector to structure themselves, invest and prepare to meet national demand.

“This measure aims to restore domestic poultry production, boost agricultural investment, reduce food dependency and strengthen the trade balance,” the government hopes. Gabon also hopes to foster “the emergence of a network of rural jobs, the rise in quality of products consumed locally and the creation of an economic ecosystem around this sector”.

The government has also planned a detailed operational plan to be presented within 45 days by the ministers responsible for economy and trade.

Libreville dreams of reducing its dependence on poultry imports and strengthening the country’s food security. In addition, the promotion of local poultry farming should have a positive impact on rural areas, generating jobs and contributing to the development of a vibrant poultry ecosystem.

Imported frozen chicken is the most consumed food in Gabon because of its low price and packaging ready to be thrown into a pot.

“The star of the freezer” is how Gabonese people refer to frozen chicken because it is often the only food, if not the default food, found in the freezers of Gabonese families.

Frozen chicken and meat are generally imported from Latin America and Europe. Their massive presence on the market has destroyed local production.

The Council of Ministers also announced a ban on exporting crude manganese from 1 January 2029. The objective is to promote local industrial development, create jobs and maximize the value of this resource, of which Gabon is the world’s second largest producer.

Sources: gabonactu.com

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BAD: Mauritanian Sidi Ould Tah takes the reins of the institution

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Mauritania is in the spotlight. On Thursday, May 29, 2025, Sidi Ould Tah was elected president of the African Development Bank (AfDB), at the annual meeting of the institution held in Abidjan. He succeeds Akinwumi Adesina of Nigeria, in office since 2015.

His election came after a hard-fought duel against Samuel Munzele Maimbo of Zambia, who finished in second place. The election, which was marked by major geopolitical and economic issues, took place against a background of high expectations regarding governance and development financing on the continent.

The Senegalese Amadou Hott, long perceived as one of the favorites, finishes in third place, followed by the South African Bajabulile Swazi Tshabalala. Despite significant diplomatic support, notably for Hott, the momentum in favour of Sidi Ould Tah has prevailed in the last few rounds.

Former minister and general manager of the Arab Bank for Economic Development in Africa (BADEA), Sidi Ould Tah is recognized for his experience and strategic vision. He will officially take office on 1 September 2025.

Photo credit: Forbes Africa

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