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AFRICA – Launch of the Spotify platform in dozens of African countries

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On Monday, March 1, 2021, the online audio platform Spotify announced its launch in 85 new countries, including dozens of African countries. This is almost double the number of markets covered.

85 new countries will now be able to access the online music platform Spotify. Nigeria, Pakistan, Bangladesh, Tanzania, Uganda and Mozambique are among the most important markets from a population perspective.

In all these new countries of establishment, users will be offered the two formulas of the platform: a paid offer and a free one. They will also have at their disposal the entire music catalogue of Spotify which says it wants to collaborate with local actors to be able to expand its offer of music from the relevant market.

Spotify informs, in a press release, that the recommendations submitted to subscribers will be adapted to each country. In terms of podcasts, the majority of new markets will have access to the entire Spotify catalogue, which now has over two million programs.

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With all these new markets, more than a billion people will have access to the platform.This will almost double the number of countries of establishment, which will exceed 170.

By the end of 2020, Spotify had 345 million active users, 155 million of whom were in the pay-per-view format, making it by far the world’s leading online music platform.

Created in 2008, Spotify is a Swedish music streaming service in the form of proprietary software and a website. The digital distribution platform allows almost instantaneous listening to music files. The catalog can be browsed by artist or album, and also thanks to a custom playlist feature.

An app is available for Windows, MacOS, some Linux, iOS, Android, PlayStation 3, 4, 5, Xbox One and Xbox series X,S as well as most web browsers. Other connected objects also make it possible to use the application (speakers, televisions, smart watches, voice assistants…).

       

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