Home BUSINESS SENEGAL: Dieynaba N’Diaye : ” Entrepreneurship is to have a conviction,...

SENEGAL: Dieynaba N’Diaye : ” Entrepreneurship is to have a conviction, courage and above all to be persevering.”

Created by Dieynaba N'Diaye.

Dieynaba N’Diaye is a 36-year-old Afro-descendant woman of Senegal-Mauritanian parents. She was born and raised in the east of France. This mother of an 8-year-old boy is an entrepreneur. She has created her own brand of tights. She talks about her journey.

Where did you come from?
I have been working since the age of 17, often combining studies and I have always had the aim of undertaking one day. I told myself that the accumulated experience and my travels should serve me differently than working for someone else. I have always been in touch with a clientele (especially women) who is increasingly demanding.

What justifies the choice of the clothing sector, the sticky, precisely?
I decided to create my own brand of tights because, like many women with black or mixed skin, it is very difficult to find the right product with the right shades. It is a real journey of the fighter to find flesh-colored tights adapted to our skin, even worse when we live outside the Paris region. Some professions nevertheless require the wearing of flesh-colored tights, which becomes complicated for a woman “non-white”. By creating the NANDI Tights, I respond to a strong demand.

Dieynaba N’Diaye, entrepreneur, creator of Nandi tights.

Tell us about your first steps in entrepreneurship!
It is very stimulating to undertake because there are many elements to be faced. For my part, I began self-financing so my main difficulties are mainly related to finance and organization in relation to my child. At the same time, there is, of course, everything that keeps people busy, and everything is done to overcome the obstacles in order to achieve the objectives. The biggest satisfaction lately was the reception and discovery of my first pairs of NANDI Tights. It was even moving because it is the fruit of several months of work and imagination finally concretized. This is only one more step, there are still many others but I am ready to face them.

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“NANDI, like the mother of the warrior Chaka Zulu, symbol of work and perseverance. “

What is your motor, what stimulates you?
Entreprendre is to have a conviction, courage and above all to be persevering. This is one of the reasons why I chose to call my NANDI pantyhose, a wink to Queen Nandi, mother of the warrior Chaka Zulu, but also a symbol of work and perseverance. She also raised her child alone. The encouragement and satisfaction of my clients is also part of what motivates me and pushes me to go further and not give up. I never thought of dropping my project despite difficult days sometimes. Satisfaction is even greater when one knows that the efforts made end up paying.

How do you see yourself in 10 years?
In 10 years, I see myself at the head of the brand NANDI which will propose several products intended for the black or mixed woman. Products adapted to our skin color, which sublimate it, even if it is already. My ambition is to make NANDI, a reference brand in the lingerie and accessories sector, which are always mainly intended for the same women, in France but also throughout Europe and more. I invite you to visit my site www.collantsnandi.fr to discover the different shades and characteristics of NANDI Tights.


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