BUSINESS
SENEGAL – Coumba Dioukhané received the 2021 SHE “Sophisticated, High networth, Excellence Award” in Dubai

Coumba Dioukhané is a committed and ambitious model of a woman, a personality determined as we like. She is characterized by perseverance and determination in both politics and entrepreneurship. She is a tireless adventurer. Between France and Senegal, Côte d’Ivoire but also the countries of the Middle East such as Dubai, Coumba Dioukhané has imposed its trademark: hard work. It is a consecration for her today, she has just been awarded in Dubai. She received the 2021 SHE “Sophisticated, High networth, Excellence Award.” A distinction that rewards Women who have succeeded in developing their ingenuity in several socio-professional categories. The French woman of Senegalese origin, Deputy Mayor of the Town Hall of Evreux, former technical advisor to the Ministry of European Affairs at the Quai d’Orsay in France and former advisor to the Minister of Agriculture, stands out for her courage and rigour, business acumen and entrepreneurial acumen. Holder of a Master’s degree in Applied Foreign Languages (LEA) in English/Spanish, Business and Commerce option, and a graduate degree in Business Administration and Management, She is one of the most promising women on the African continent through her dedication and commitment to women’s leadership. Coumba Dioukhané is the sum of an open-mindedness in a human and universalist sense and a high dose of professionalism noticed in this environment of men and women where we must stand out. Ze-Africanews had an exclusive interview with Coumba Dioukhané from Dubai, a multi-dimensional woman who is the pride of an entire continent.
Ze-africanews: Can you introduce yourself?
Coumba Dioukhané: Coumba Dioukhané, CEO (Chief Executive Officer) of Global View, Strategy, Communication, PR and Investment Promotion Consulting Agency. We are based in Paris and Abidjan.
Ze-africanews: You have just been honored in Dubai the SHE (Sophisticated, High networth, Excellence) Award that recognizes women in several socio-professional categories. You have received this award as a woman entrepreneur who works for the promotion of Africa throughout the world especially in the Emirates. What are your feelings about this distinction?
Coumba Dioukhané: I am very honoured to have received in Dubai the SHE (Sophisticated, High networth, Excellence) Award that recognizes women in several socio-professional categories. I received this award as a woman entrepreneur who works for the promotion of Africa throughout the world especially in the Emirates. This distinction affects me on several levels. She touches me as a woman, proving that we can overcome gender challenges and move forward. Do not be afraid of obstacles because we are women. On the contrary, it is a great asset because we have this instinct that allows us to manage a business as we manage our homes. The relationship with the collaborators is much closer because we come to perceive things on which many men do not dwell. And this goes far beyond the professional circle. This distinction also affects me a great deal because it is outside my geographical area of choice, namely Africa where I was born and France where I studied and where I do not lead a professional life or where I was elected for nearly 20 years. That means that whatever we do, the benefits can cross borders, if we are in the public interest. Indeed, I have devoted all these years to serving as a bridge between States, between regions and even between personalities and populations. There are no boundaries for me anywhere.

Ze-africanews: What is Africa for you? Why?
Coumba Dioukhané: Africa is the continent that saw me born. I love it. Apart from this emotional link, it is a continent that is full of potential but lacks technicality, industrialization and means. All Africans must be aware that Africa is the continent of the future. When it knows how to do things, it moves forward. This is evidenced by the management of the Covid 19 crisis (which I refuse to feminize from the beginning as imposed!), because the continent is used to treating pandemics. In addition, there was a surge in pharmacopoeia, perhaps the effects were not quantifiable. If education, research, vocational training and matching training to the labour market were strengthened, Africa would have had much more potential. We would not be asking where to get the vaccines, but the continent could be a distributor.
Ze-Africanews: How to promote the economic influence of this continent?
Coumba Dioukhané: Economic influence depends on Africa’s ability to have a business environment that reassures investors. What attracts the latter are the projects identified and identifiable even from afar, as well as favourable reception conditions that allow them to feel in an environment with rules. Processing times are also very important. Administrative delays can be a barrier. But they know that’s where it’s played out. A developed country without a natural resource is like a desert without an oasis. Africa must also focus on transforming its natural resources through industrialization. Even if they are small units of proximity, because the productions cannot access the big cities for lack of short circuit. Finally, infrastructure development is essential for the movement of goods, services and people between African countries. It is inconceivable that a plane ticket between two border countries costs as much as a Dakar Paris! How to encourage flows? How to imagine that some fruits or vegetables pass through Rungis from one African country to another? And finally, why rent land to developed countries for agriculture whose harvest is exported when many countries are still food deficient?
Ze-africanews: What is your message to women?
Coumba Dioukhané: To continue to believe in them. We are sure values. We are able to lift mountains, just by our heads. Do not be intimidated! There is nothing left to do but dare.
Ze-africanews: What message do you send to African youth in its entirety?
Coumba Dioukhané: To the African youth, I ask them not to fall into violence. My message will also go to their leaders to ask them to do even more for their moral, material and professional security. Young people must be able to count on themselves, be entrepreneurial and not underestimate themselves. There is no foolish profession and one must not give in to the ease. However, it cannot act alone without state protection that allows them to better see the future. To this Youth I also ask them to let down.
Ze-africanews: A message to Senegal?
Coumba Dioukhané: Senegal is a developing country. I travel a lot and regularly realize the importance that neighbouring countries give to Senegal. It is a dream destination for many, a safe country, where life is good. However, we must go back to the fundamentals: respect, citizenship, love of the homeland. I do not recognize breakdowns or violence. Me, I attended the House of Education of the National Order of the Lion (current Mariama Bâ), we received a very strict education with cooking and sewing classes. A rise of colors at 7am every day, and one sock did not exceed the other. (Besides, I have this habit of stopping in front of a flag or a national anthem.) There is another way to put it. Again, the school has a big role to play. We have not anticipated the population boom enough and have not built enough schools and trained enough teachers. Education must be at the heart of political programs. Its forward-looking vision guarantees us security.
BUSINESS
IVORY COAST – UNIDO, a major partner in the Ivorian economyIVORY COAST –

On Thursday, 3 April, at the Presidential Palace, the Ivorian Vice-President, Tiémoko Meyliet Koné, received the Director-General of the United Nations Industrial Development Organization (UNIDO), Gerd Müller. The two men, along with the Minister of Trade and Industry, Souleymane Diarrassouba, spoke about the strategy to relaunch more than four decades of cooperation between Côte d’Ivoire and the UN agency.
A strengthened partnership focused on innovation and inclusion
The Vice-President, Mr. Koné Meyliet, discussed with Mr. Müller the challenges and prospects of a renewed partnership that will focus on structural transformation of the Ivorian economy. “Côte d’Ivoire is a regional economic power,” said Gerd Müller. Thus, the country’s remarkable performance and sustained growth in recent years is, according to the UNIDO Director-General, a dynamic that deserves to be supported by more ambitious cooperation. It is in this perspective that he announced the upcoming signing of a new partnership program in strategic sectors: agro-industry, renewable energy and innovative technologies. Indeed, this partnership aims on the one hand to strengthen the country’s competitiveness and on the other hand to respond to a social imperative, that is to say the inclusion of young people in the economic fabric. According to the Director-General of UNIDO: “Sustainable industrial development can create a world without hunger, with jobs for young people and clean energy for all,” said Mr Müller, affirming UNIDO’s commitment to providing concrete solutions to global challenges.
Ivorian youth driving economic transformation
On Friday, 4 April, at the Made in Côte d’Ivoire (FOMCI 2025) Fair, held at the Abidjan Exhibition Centre, the Director-General of UNIDO paid tribute to the Ivorian youth. During his visits to the various stands, Mr. Müller praised young entrepreneurs for their “dynamism, creativity and modernity,” calling them “real actors in the country’s economic transformation.” He was struck by a fact that he did not fail to point out: “the majority of the stands are run by young companies. This is a sign of a thriving entrepreneurial ecosystem”. For him, this momentum must be supported by public policies in order to structure, support and sustain youth initiatives.
The FOMCI 2025: heading for the future
The FOMCI 2025 was held from 2 to 6 April, under the theme “Competitiveness and innovation in the world”, at the initiative of the French Ministry of Commerce and Industry, led by Souleymane Diarrassouba. This edition highlighted the country’s new economic directions. And among these orientations, innovation and entrepreneurship appear as essential levers. Mr. Gerd Müller said forcefully: “UNIDO is the voice of the poorest in the international community. We are fighting for real solidarity, for massive investments in sustainable, inclusive and equitable development.” In a world facing climate, food and social challenges, Côte d’Ivoire and UNIDO share a common ambition: to make the industrial sector an instrument of profound transformation.
BUSINESS
The AFRICA Business Show in Paris

After several successful editions, Business AFRICA returns for a 5th edition that promises to be exceptional at the Beffroi de Montrouge in Paris on 1 and 2 March 2025. This great event for African entrepreneurship brings together Africans and Afro-descendants from all over the world in Paris every year.
Brief history of Business AFRICA
Since its creation in 2021, the AFRICA Business Show has continuously attracted an ever-wider audience. For this fifth edition, it has established itself as a platform for strategic exchanges between investors, entrepreneurs, opinion leaders and project leaders. In 2023, the event took on a continental dimension by expanding to Dakar, marking a key stage in its expansion. With nearly 300 exhibitors, 100 speakers and more than 4,500 participants since its inception, Business AFRICA is now considered the largest gathering of African entrepreneurs and professionals in Europe.

Impact programs
During these two days in Paris, experts from around the world will share concrete keys to entrepreneurship and success in Africa and in the diaspora. Many themes reflecting the current challenges of the continent and its diaspora will be addressed. They will range from African innovation to the role of inspiring African women, including financial intelligence, Africa-France relations and religious entrepreneurship (Islam & Business, Christian Business).
A parterre of influential personalities
The AFRICA 2025 Business Show will bring together leading figures from the world of business, culture and politics. Among the personalities expected are Gwenola Monteiro, Carlos Martens Bilongo and Mokobe, as well as Jonathan Yanghat, Priscilla Wolmer, Stanislas Zeze, Chef Hacene, Claudy Siar and many others.
A focus on the conflict in the DRC
The conflict between Rwanda and the Democratic Republic of the Congo will also be highlighted. Faced with the critical situation in the east of the DRC, Business AFRICA 2025 is committed by allowing two associative structures to exhibit at the fair in order to raise awareness and mobilize the public for the benefit of disadvantaged populations. This presentation will provide an opportunity for participants to deepen their understanding of the root causes of decades of war.
Business AFRICA, an event respectful of religions
In March 2025, the month of Ramadan will begin, an important period for Muslims. Aware of the religious diversity of its audience, Business AFRICA has taken steps to be more inclusive. In order to ensure a respectful environment for religious practices, especially for Muslims, two prayer spaces will be created: one for women and one for men. No excuse for not coming together to build the future of African business!

BUSINESS
Link Sunu Gaal: the Senegalese diaspora for a united social and solidarity economy in Germany

There is an increasing emergence of a social and solidarity economic movement on the part of the Senegalese diaspora. It is a more humanistic, human-faced form of mutual aid. Also, on 16 November 2024, Stuttgart hosted the first ever “Link Sunu Gaal Trade Show”. This initiative, under the leadership of the International Business Council Invest (IBC INVEST) association, had as its theme “The return of productive investment from the German diaspora in Senegal for a Senegal in progress”. And, it was a success. This event, which counted more than a hundred people, brought together local authorities, international experts, entrepreneurs and especially members of the Senegalese diaspora ready to invest in Senegal, to build a solid bridge between Germany and Senegal with investment as the cornerstone following the meeting of the Managing Director of Apix SA, Bakary Séga Bathily.
Link Sunu Gala: Under the sign of investment and solidarity
With guests from brands such as Remseck mayor Dirk Schoenberg, and also leaders of the IBC INVEST association, such as international president Ibrahima Badji and its general secretary, Salif Diedhiou, this event was a great success. Camille Bounama Sylla, special advisor to the president of Sierra Leone, and Ibrahima Badji, sustainability consultant, really enriched the discussions by providing their expertise punctuated with specific examples. It was concrete. Indeed, the speaker defined the priority missions of the IBC INVEST association, which aim to strengthen the Senegalese economy and links with the diaspora. The first of these tasks is to supervise future investors. This action aims to facilitate the integration of young people into the local Senegalese economy. This will help to fight illegal immigration. In parallel, the association is committed to creating bridges between project promoters and investors, whether public or private, in Germany or Senegal. Finally, it promotes community projects through viable economic initiatives, using innovative approaches such as crowdfunding and skills transfer. This will strengthen international solidarity and cooperation.
Highlights and keynote speeches
In the various speeches that punctuated the interventions of each, it became clear that the key to the success of this initiative lies in collaboration and inspiration for the Senegalese diaspora. Amadou Cheikhou Diame, president of IBC Germany, led the way by calling for stronger collaboration between members of the diaspora and the association, drawing on the success models of other communities, such as the Chinese. Then, Camille Bounama Sylla spoke about his journey: a real resilience that captivated the people present. From being an undocumented immigrant to becoming a recognized international consultant, and up to his current social status: how high the ladder – social ladder – he had to climb. At the end of his speech, he urged the diaspora to unite around bold entrepreneurial initiatives. Finally, Dirk Schonberger concluded by saluting the exemplary leadership of the Senegalese diaspora in his community while promising its unwavering support for the next editions of the show.
IBC Invest and APIX Alliance: a winning bet
During the Paris 2024 Olympic Games, the president of the International Business Council Invest (IBC) and the Director General of the Senegal Investment and Major Works Promotion Agency (APIX) met, a decisive step. This strategic alliance, supported by a common objective of developing productive investment in the Senegalese diaspora, is reflected in a commitment to build on the findings of Link Sunu Gaal. This data will be used to ensure a rigorous follow-up of the identified projects and to fully exploit opportunities. This collaboration reflects a shared desire to maximize the economic benefits of diaspora initiatives for a lasting impact on the Senegalese economy.
Senegal, in the digital age
During the three conferences, one particularly attracted participants: the speech of Narcisse Nasser Badjim who spoke about the future of Senegal in the digital age. Having highlighted the role of technologies in optimizing investments and the importance of integrating the social and solidarity economy (SSE) in Senegalese territorial authorities, He gave the floor to Mambaye Thiam who spoke about the keys to success and the challenges to overcome in order to invest effectively in Senegal. IBC INVEST, for its part, has detailed its actions in the ESS, which highlight the strengthening of local authorities through partnerships with the diaspora. This, he says, requires training local actors in new entrepreneurial and digital trends. Above all, we need to find a way to facilitate the funding of community projects with high social impact.
Link Sunu Gaal, a model of social and solidarity economy
If there is one thing to be remembered from this forum, it is this crucial question: what is the role of the Senegalese diaspora in Germany in the development of the social and solidarity economy (SSE)? The responses were clear and engaging. Indeed, the initiatives presented were aimed at encouraging productive investment while combating illegal immigration through the promotion of sustainable community projects. The captivating conferences particularly highlighted the importance of integrating SSE in Senegalese territorial authorities. Through innovative solutions, this model promises to revitalize the local economy by pooling skills and resources, thus laying the foundations for inclusive and sustainable development.
Link Sunu Gaal Fair, a success
In addition to the discussions that were offered at this show where an exhibition space bringing together companies such as Allianz Assurance and BN2 Smart, it should be noted that this first Link Sunu Gaal Show was a real success, in the sense that it has helped to consolidate links which are being broken by distance. Several participants praised an organization that combines economic vision and solidarity commitment. All participants unanimously expressed the hope that the next meeting, scheduled to take place in Italy, in Offida on 14 December 2024, will attract more partners willing to invest in Senegal. With a committed diaspora and quality international allies, Senegal is undoubtedly on the path to emergence.
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