International agencies are increasingly coveting the African market. In this intense race, the communication component is essential to maintain a solid foundation in this continent. With this in mind, Euros Agency Africa, in a press release, chose Ndeye Diarra Diobaye as the Associate Director of the African subsidiary based in Casablanca, Morocco.
The new director in charge of the African subsidiary, Ndeye Diarra Diobaye, will coordinate the various activities of Euros agency in Africa and supervise the network of correspondents as well as the installation of local offices.
The choice made on her person is not accidental because, according to Mathieu Collet, president of Euros agency Group, she has “a strong experience on the African continent, a legitimacy already established and a true entrepreneurial character. We are pleased to welcome him among us to realize the ambition of offering a resolutely African, modern and strategic communication offer to the highest standards of the booming market, with a particular focus on West Africa.”
Ndeye Diarra has already worked for the Canal+ group but also with the African Development Bank (AfDB) on the development of partnerships within the framework of the Africa Investment Forum or the draft strategic framework for social innovation. That is why it is well aware of the demands of the continent. A specialist in strategic communications, this former journalist did not fail to set out her ambitions following her appointment by stating that: “Euros Agency Africa is already recording great achievements that will allow us to consolidate its foundations in 2021. I am delighted to bring my dynamism to this entrepreneurial adventure within a reference group that accurately measures the stakes, opportunities and responsibilities of engagement in African markets.”
Euros Agency Africa should expand its activities in West Africa in the coming months, particularly in countries such as Congo, Gabon, Senegal and Côte d’Ivoire. Countries where Ndeye Diarra Diobaye had to work for several years.
Created in 2012, Euros/ Agency Group is one of the major references in strategic communication and public affairs in France and at European level. Independent, the group is based in Paris, Brussels, Marseille and Casablanca. He accompanies the leaders in the installation of their brand, the development of their reputation and their lobbying with a permanent ethical concern.