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MEDIAS

SENEGAL : New Advertising Code for Media

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Minister of Culture and Communication Abdoulaye Diop announced a new advertising code. An order was made setting up the national commission responsible for reflecting on the new advertising code in order to strengthen companies and comply with the new framework marked by the advent of digital and the multiplication of actors.

“We are in the process of developing a new advertising code to replace the 1983 law, which is outdated by the evolution of a sector marked by digital technology and the multiplicity of actors. An expert is committed, benchmarking performed. The expert will propose a project that will be submitted to the national commission,” said Minister Abdoulaye Diop in an interview in the national daily Le Soleil. The aim of this law, according to him, is to strengthen companies and comply with the new framework marked by the advent of digital and the multiplication of actors.

In Senegal, apart from the Press Support and Development Fund (FADP), which includes media revenue sources, advertising is also a source of financial resources. The main source of income for the press remains advertising. This is why an expert is hired, the benchmarking carried out. The expert will propose a project that will be submitted to the national commission,” said Culture Minister Abdoulaye Diop.

In fact, this new code should concretely allow the classic private media and online media to get out of the way and to be able to position themselves financially in a sector that is going through economic turbulence. “The press sector is facing a very difficult economic situation for various reasons”, related to the fact that the media landscape “has grown and diversified in recent years with the proliferation of traditional media outlets and the emergence of new players such as the online press and community radio stations,” said the minister. It should be recalled that the public media, namely the RTS, Le Soleil concentrates the majority of advertising markets at the expense of other media. The objective for the Minister of Culture and Communications is to reverse this situation.

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MEDIAS

GABON – The 2024 Gold GIFAs honour Pheel le Montagnard

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On Friday, November 8, 2024, the French Senate hosted the GIFA d’Or Awards gala. A select audience. A glam setting. On the menu: personalities from the world of media in gala attire. This ceremony, which celebrates each year personalities committed to international economic and social development, was marked by the distinction of a media man: Pheel le Montagnard.

Pheel Pambou
Born on 13 August 1977 in Mouila, Gabon, Achille Ulrich Pambou, his real name, made a name for himself in the media world under the pseudonym of Pheel le Montagnard. A name that fits well with his skin, since he never ceases to walk the mountaintop flowers of the media world. Having started his career in local Gabonese radio stations such as “Radio Mandarine” and “Radio Nostalgie”, he soon dropped off his bags at “Africa n°1” and, more recently, at “Africa Radio”. His unique style captivates. He receives many requests. Today, in addition to the journalist cap, he is a producer and organizer of shows.

Pheel Pambou, a committed pan-Africanist
This 15th edition of the GIFA d’Or, organized by GIFA LEPFIDA International, was placed under the patronage of Senator Vincent Delahaye. It is a great honour for Africa to see one of their own honoured in the French Senate. Pheel Pambou’s career has been praised as a key player in the African media landscape. Every day and at each speech, he contributes to the dissemination of African cultures by giving a voice to African artists. Since he lived in France, Pheel Pambou has been constantly promoting African culture through his programs and, in particular, his project “Africa Gospel”, a TV channel dedicated to gospel. This award reflects Pheel’s commitment to promoting Africa on a global scale and its unwavering desire to promote African values, both in the music and information fields.

Pheel’s journey, a success story
This ceremony, accompanied by musical and poetic performances, was also a gathering for opinion leaders and young entrepreneurs. Pheel the Mountain wanted to dedicate this prize his wife and children. Pheel the Mountain’s journey should encourage young Africans to devote themselves with all their heart and soul to their profession, whether in the media or elsewhere. For him, young people must “believe in themselves, empower themselves and go all the way” to achieve their dream. And most importantly, they must go beyond politics and engage in entrepreneurship.

When passion becomes a profession
Founded in 2008, GIFA LEPFIDA International promotes leadership and entrepreneurship for a more inclusive world. By honoring Pheel Pambou, the GIFA d’Or, while recognizing his talent, they want to show the activities that this man of media does in order to bring the African continent into the light. With this distinction, it is the image of Africa on the international scene that is enhanced. Implicitly, it is a call to young people to be inspired by Pheel le Montagnard, his rich experience and his unwavering commitment to Africa.

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MEDIAS

SENEGAL/GUINEA-BISSAU – They said “yes” the presenter Alfousseyni Soumaré and Djara Rumpentiam

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It was on Friday, July 26, 2024 that Alfousseyni Soumaré Alias AL ceremony master, TV presenter and events celebrated his engagement with Djara Rumpentiam born in Guinea Bissau. The bride grew up in Portugal and has been living in France for almost five years. She works as a team manager at a ready-to-wear store. It is the meeting between Senegal and Guinea-Bissau.

Surrounded by their respective families: The Ndonky & Rumpentiam families, the party was beautiful. The celebrations began with the blessing of the parents. After the blessing by the elders, the couple went to the banquet hall where their guests were waiting for them. Dressed in traditional outfits, they made a ceremonial entrance under the eye-catching eyes of guests accompanied by the rhythms of the country. Then there was the parade of outfits for the bride and groom, each one as beautiful as the other. It was beautiful to see.

An exceptional day for the couple who call it the “best day of their lives”. A “special and unforgettable” day.

In the letter of thanks they sent to their guests we can read these warm lines “We are deeply grateful to have such wonderful people in our lives, and we sincerely thank you for all the love and support you have given us. May this magical day remain forever in our memories, and may our love continue to grow and flourish with your precious friendship to guide us.”

The evening was punctuated by performances of artists who sang for the couple including Fafadi, Job sa brain, Tiranké Sidimé de la Guinée, King Nayah john, Oussou Boy, Vlady R.

The whole team of Senenewsdirect.com wishes them absolute happiness.

Some pictures of the ceremony:

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MEDIAS

MEDIA – Press release of the Senegalese Press Club in France on the case of investigative journalist Pape Alé Niang

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Once again, our colleague Pape Alé Niang has been arrested and placed in pre-trial detention for a few days. Accused of leaking information prejudicial to national defence and spreading fake news, he had already been imprisoned a few months ago. This time, he is imprisoned under the charge of having launched a “call for insurrection”, shortly after the arrest of the opponent Ousmane Sonko, leader of the Pastef.

The Senegalese Press Club in France first expresses its support and compassion to Pope Alé Niang, detained since July 29, 2023, he began a hunger strike to denounce the injustice he is a victim.

We draw the attention of national and international opinion to the very precarious state of health of Pope Alé Niang. We strongly denounce his arrest as a flagrant violation of press freedom and freedom of expression.

We therefore call for the immediate and unconditional release of Pope Alé Niang, whose health cannot be compatible with detention and is deteriorating day by day.

We remind the Senegalese authorities of the importance of guaranteeing citizens’ right to information and respecting democratic principles.
The Senegalese press club in France does not rule out bringing to justice the Senegalese authorities who have endangered the life of a journalist.
The life of Pape Alé NIANG is in the hands of the regime of Macky SALL!

Done at Paris, 3 August 2023
The Senegalese Press Club in France

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