South African music truly opened up to the rest of Africa and the world in the year 2020, with the hit song Jerusalema from Master KG and Nomcebo Zikode. This led to the launch of the South African Popular Music Awards (SAPMA), a new platform of awards for South African artists.
South African artists will receive new awards through the launch of the South African Popular Music Awards (SAPMA). Under the hashtag «Popular», the event aims to celebrate the most creative of the musical industry of the rainbow nation. The SAPMA are there to occupy the space as true renovators of the game. Things will not be as they were before,” said Mathawe Matsapola, SAPMA’s communications manager.
It is a platform created to celebrate artists without bias or favor. These are the popular people and genres that speak to our market.Everyone is eligible and public participation is at the heart of the awards, from submitting nominations to voting for all winners with a jury,” she said.
Matsapola also told local media that artists have been complaining for decades about being “forgotten and not getting the recognition they deserve, especially when it comes to awards ceremonies.” “The public also shares the same feelings because year after year, many of their favourite artists are not recognized for the music they produce and broadcast,” she added.
Entries for this year’s awards will be open from February 25 to April 26 for singles and albums released between January 1, 2010 and December 31, 2020. No registration fee is required and the genres that will be celebrated include afro-soul, hip-hop, gqom, kwaito, maskandi, gospel, amapiano and mbaqanga.
Source : Afrik.com / By Justin Coulibaly