The success of Afrobeat is established. In West Africa, Nigeria remains the torch-bearer. The afrobeat star, Nigerian Burna Boy (31) released on September 27, 2022 the visual of the mix from his album “Love, Damini”. With more than 6 million views, this music video “It’s plenty”, dancing, confirms the artist’s talent. If this musical genre was a football championship, he’s the one flying over it.
“Love, Damini” (2022) is Burna Boy’s latest album. With 19 titles (Kilometre, Last Last, Science, My Wife,…) and multiple collaborations (Ladysmith Black Mambazo, J Hus, Victory, Popcaan, Blxst, Kehlani, Ed Sheeran, J Balvin and Khalid), the African Giant was in the top 20 of the Billboard 200. Before that, there was “Twice As Tall” (2020), an album that earned the Grammy for the world’s best music album. It is mainly in English and Yoruba, and also in Pidgin. The roots of his music are planted in the African tradition. The title “It’s Plenty” stands for vanity and audacity. In an intoxicating polyrhythmic, impossible to remain quiet in front of this beautifully rhythmic rhythm.
The video starts with several stages, concerts, especially given last year. The crowd is delirious. Let’s say things more calmly. And order. Start of the video. Burna Boy is on stage. In front of him, a compact crowd. Second sequence: he is at the barber to make a new beauty. Outside, a long queue. Another sequence: he gets off a jet with his friends. A birthday cake. Finally! Notting Hill Carnival in London. Some images seem to be of his birthday; for, the album was released a few days after his birthday. We can see the artist with members of his team in front of birthday cakes. and candles were sprinkled throughout the celebration clip. Sublime.
With this new video clip Burna, the world superstar of afrobeat, confirms her stature as a worthy heir to Fela Kuti. In this clip, it’s clear; Burna Boy lives the life he’s always dreamed of, with his fans on stage and on the street. It’s Plenty” is an ode to joy, to carelessness: “As I hit the gbedu, start moving, start moving, as if you smoke kalaku, just bounce with groove, no carry, if you lose the guard, they will bounce with your boo, I can guarantee for my crew, I tell you, they also do it, a crook’s lifestyle, make you dance, no look, they will look, they will look, and then tell if it’s not enough, if I do good and will remain one…”
