The director of the National Council for Audiovisual Regulation (CNRA), Babacar Diagne, following his formal notices which remained ineffective, demanded the suspension of the programs of the private television channel, Sen Tv, for one week, from Tuesday December 31 at 12:00 a.m. to Tuesday January 7, 2020 at the same time. A measure that falls within the framework of the sanctions announced against the continued advertising of lightening products.
In a press release made public on December 31, 2019, the director general of D-Media, Bougane Gueye Dani, sends his workers on technical unemployment for a week and agrees to comply with the decision of the CNRA. From now on, no advertising of depigmentation cosmetic products will go through the audiovisual media Sen Tv and Zik Fm from this year.
However, the CEO of D-Media did not fail to find the decision unfair because emanating from Babacar Diagne, someone who was only appointed to seek to please the President of the Republic. Indeed, the Futurs Media Group (GFM), for example, only decided to comply with the CNRA’s decision on Monday, December 30, 2019 through a press release, but was not sanctioned like Sen Tv.
The Syndicate of Information and Social Communication Professionals of Senegal (SYNPICS) has stepped up to denounce the decision of the CNRA, especially since the closing of television programs must be the extreme measure, especially in a country. democratic. The secretary general of SYNPICS, Bamba kassé, intends to meet the director of the CNRA, Babacar Diagne, this Thursday, January 2, 2020 to inquire about the situation and have a clearer idea of the reasons for such a measure.
However, SYNPICS calls on press owners to comply with this new legislation against the advertising of depigmentation cosmetic products launched since November 4, 2019.